[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.flamendr.cz\/vite-jakou-reklamu-lidi-nesnaseji\/#Article","mainEntityOfPage":"https:\/\/www.flamendr.cz\/vite-jakou-reklamu-lidi-nesnaseji\/","headline":"V\u00edte, jakou reklamu lidi nesn\u00e1\u0161ej\u00ed?","name":"V\u00edte, jakou reklamu lidi nesn\u00e1\u0161ej\u00ed?","description":"Jako podnikatel\u00e9 si samoz\u0159ejm\u011b m\u016f\u017eete ud\u011blat vlastn\u00ed pr\u016fzkum toho, co u\u017eivatel\u00e9 vid\u00ed nejrad\u011bji a naopak. Ale i pro b\u011b\u017en\u00e9 […]","datePublished":"2019-07-06","dateModified":"2023-04-30","author":{"@type":"Person","@id":"https:\/\/www.flamendr.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.flamendr.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ee69a086fc043006d66000ff5e288b6b088fc8fa323128f3849437410a854832?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ee69a086fc043006d66000ff5e288b6b088fc8fa323128f3849437410a854832?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"flamendr.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.flamendr.cz\/wp-content\/uploads\/img_a349572_w2379_t1564519774.jpg","url":"https:\/\/www.flamendr.cz\/wp-content\/uploads\/img_a349572_w2379_t1564519774.jpg","height":0,"width":0},"url":"https:\/\/www.flamendr.cz\/vite-jakou-reklamu-lidi-nesnaseji\/","about":["Online"],"wordCount":428,"articleBody":"\tJako podnikatel\u00e9 si samoz\u0159ejm\u011b m\u016f\u017eete ud\u011blat vlastn\u00ed pr\u016fzkum toho, co u\u017eivatel\u00e9 vid\u00ed nejrad\u011bji a naopak. Ale i pro b\u011b\u017en\u00e9 lidi bude zaj\u00edmav\u00e9, jak\u00e9 maj\u00ed lid\u00e9 preference. Rozd\u00edly jsou nejznateln\u011bj\u0161\u00ed mezi mu\u017ei a \u017eenami. Jak\u00e9?\t\u00a0\tMezi propagaci na produkty \u010di slu\u017eby obl\u00edben\u00e9 u mu\u017e\u016f pat\u0159\u00ed elektronika, sport a IT. Naopak \u017eeny se nejrad\u011bji d\u00edvaj\u00ed na oble\u010den\u00ed, kniha a cestov\u00e1n\u00ed. A pr\u00e1v\u011b cestov\u00e1n\u00ed pat\u0159\u00ed mezi velmi popul\u00e1rn\u00ed u obou pohlav\u00ed. Levn\u00e9 z\u00e1jezdy nap\u0159\u00edklad ze\u00a0Slevomatu a podobn\u00fdch port\u00e1l\u016f jsou nejen u\u017eite\u010dn\u00e9, ale z\u00e1rove\u0148 n\u00e1s nijak neobt\u011b\u017euje d\u00edvat se na fotky pl\u00e1\u017e\u00ed \u010di p\u0159\u00edrody.\t\u00a0\tNa remarketing zapome\u0148teTato forma propagace je asi nejm\u00e9n\u011b obl\u00edben\u00e9 u n\u00e1s v\u0161ech. Z\u00a0pr\u016fzkum\u016f vypl\u00fdv\u00e1, \u017ee se s\u00a0n\u00ed setk\u00e1v\u00e1 a\u017e 76 procent u\u017eivatel\u016f a 48 procent z\u00a0nich ji pova\u017euje za obt\u011b\u017euj\u00edc\u00ed. A nen\u00ed se \u010demu divit.\u00a0Remarketing znamen\u00e1, \u017ee jste se pod\u00edvali na ur\u010dit\u00fd druh zbo\u017e\u00ed a odkaz na to sam\u00e9 se v\u00e1m neust\u00e1le zobrazuje, nej\u010dast\u011bji prost\u0159ednictv\u00edm banner\u016f na webov\u00fdch str\u00e1nk\u00e1ch \u010di soci\u00e1ln\u00edch s\u00edt\u00edch. Ironi\u00ed je, \u017ee pokud jste dan\u00fd v\u00fdrobek ji\u017e koupili, tak je v\u00e1m tato reklama skute\u010dn\u011b k\u00a0ni\u010demu a pouze obt\u011b\u017euje. Je tedy zapot\u0159eb\u00ed se zamyslet, zda je jej\u00ed pou\u017eit\u00ed vhodn\u00e9.\u00a0\tKdy n\u00e1m vad\u00ed nejv\u00edc?Existuj\u00ed nejen ur\u010dit\u00e9 druhy, ale tak\u00e9 ur\u010dit\u00e9 aktivity, p\u0159i kter\u00fdch propagov\u00e1n\u00ed produkt\u016f nesn\u00e1\u0161\u00edme. Na prvn\u00edch t\u0159ech p\u0159\u00ed\u010dk\u00e1ch se um\u00edstily \u010dinnosti jako:\t\tp\u0159ihla\u0161ov\u00e1n\u00ed \u010di prohl\u00ed\u017een\u00ed internetov\u00e9ho bankovnictv\u00ed,\t\tsledov\u00e1n\u00ed videa na YouTube a\t\tsledov\u00e1n\u00ed po\u0159ad\u016f a online televize na internetu.\u00a0Neotravujte u\u017eivatele p\u0159i \u010dinnostech, na kter\u00e9 chce m\u00edt klid. A stejn\u011b tak se soust\u0159e\u010fte na to, co je skute\u010dn\u011b zaj\u00edm\u00e1. Sledovat trendy tak v\u016fbec nen\u00ed na \u0161kodu. Fr\u010d\u00ed zrovna zero waste? Zakomponujte to do vlastn\u00edho marketingu, pokud je to mo\u017en\u00e9.\u00a0\tRecenze je skv\u011bl\u00e1 variantaV\u011bt\u0161ina lid\u00ed recenze, porovn\u00e1v\u00e1n\u00ed produkt\u016f \u010di slu\u017eeb a blogy za propagaci nepova\u017euj\u00ed. Je to ale skv\u011bl\u00e1 a velmi nen\u00e1siln\u00e1 mo\u017enost, jak na sebe upozornit. Mus\u00edte samoz\u0159ejm\u011b vytvo\u0159it u\u017eite\u010dn\u00fd obsah, ale d\u016fle\u017eit\u00e9 tak\u00e9 je kam ho um\u00edst\u00edte, kdy a v\u00a0jak\u00e9 podob\u011b.                                                                                                                                                                                                                                                                                                                                                                                                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